In-App Ads: How to monetise in Indian B2C
July 12, 2024
  • Big Players, Bigger Potential
  • AdMob and Audience Network
  • Custom Solutions
  • Adspace.gallery Experiment
  • Chasing Big Fish
  • Investor Insights
  • Future of In-App Ads
In-App Ads: How to monetise in Indian B2C

In-App Ads: How to monetise in Indian B2C

Monetizing large-scale B2C apps in India through in-app advertising presents unique challenges and opportunities. This article delves into the strategies employed by major players like Swiggy, Zepto, PhonePe, and Uber, exploring why traditional solutions like AdMob often fall short for these platforms.

Drawing from my experience developing Adspace.gallery, I'll discuss the complexities of creating custom ad formats, the limitations of existing solutions, and the challenges of attracting high-budget clients. We'll examine why many large apps opt for in-house ad management and the potential for innovation in this space.

This piece offers insights into the Indian mobile advertising landscape, providing valuable perspectives for both app developers and aspiring adtech entrepreneurs.